TikTok, Reels and Shorts Video Ad Sizes

For a shared TikTok, Instagram Reels and YouTube Shorts workflow, start with a vertical 9:16 canvas and keep important product details and text away from interface overlays. Platform requirements change, so use this guide as a production starting point and confirm the current rules before publishing.

Recommended shared master

| Field | Starting point | | ------------------ | ----------------------------------------------------- | | Aspect ratio | 9:16 vertical | | Working resolution | 1080 x 1920 pixels | | Audio | Sound-on mix plus readable captions | | Text | Keep key text inside a conservative central safe area | | Review | Preview separately in every destination platform |

Google Ads lists 1080 x 1920 pixels as the recommended HD resolution for vertical 9:16 assets and recommends vertical creative for Shorts in its official video asset specifications. Meta describes 9:16 as the vertical aspect ratio for Reels creative on its official Reels ads page. TikTok for Business also recommends full-screen 9:16 creative in its official creative checklist.

TikTok video ads

Design for a full-screen vertical feed. Keep the product and Hook visible immediately, use captions that remain readable around interface controls, and confirm the latest safe-zone and advertising policy requirements in TikTok Ads Manager.

Instagram Reels ads

Use a vertical master and preview how Meta places profile, caption and CTA interface elements around the creative. Do not put essential product text at the extreme top or bottom edge. Check the current placement preview before publishing.

YouTube Shorts ads

Google recommends vertical, sound-on, social-first assets for Shorts. Its current guidance says videos may be longer, but only the first 60 seconds play in the Shorts feed before an overlay directs viewers to continue on the watch page. For short-form advertising, build the complete product argument well before that boundary.

Read the current YouTube Shorts ad specifications before launch.

Safe-zone checklist

• Keep the product name and primary benefit away from the top and bottom edges.
• Avoid placing captions directly under platform controls.
• Preview long translations instead of assuming English line breaks.
• Check the first frame as a static thumbnail.
• Review the result with sound on and sound off.

Frequently asked questions

Can I use the same video on all three platforms?

You can begin with the same 9:16 master, but preview and adapt captions, safe zones, length, audio rights, CTA and advertising policy for each platform. One exported file does not guarantee one identical presentation.

Should I render at 1080 x 1920 pixels?

It is a useful vertical HD working resolution and is explicitly recommended by Google for 9:16 video assets. Confirm the current upload requirements for the specific campaign type and platform before publishing.

Build the story before the export

Create a short-form product ad with the Hook, complete script, product references, and video plan organized before generation.