Add a product page or images. MotionSKU checks the product details, researches customer language, and gives you three complete scripts before it builds the 15-second video plan.
A product listing contains information. A focused ad needs a sequence of decisions that turns that information into one supportable reason to care.
Facts and visible proof from the product source, separated from unsupported assumptions.
Customer language about situations, pains, failed alternatives, desired outcomes, and objections.
The buying situation, awareness stage, trigger moment, and current alternative relevant to this ad.
The broad outcome the audience already wants before seeing the product.
A supportable explanation of why the problem persists and how the product changes the situation.
The approved promise, proof, mechanism, objection handling, offer facts, and call to action.
The ideas a viewer must accept for the product and next step to feel reasonable.
Generic input: compact earbuds, charging case, wireless connection.
Focused argument: remove setup friction from short daily transitions, show the product already within reach, then ask the viewer to make the next listen easier.The workflow keeps product details, audience research, and your approved choices visible as the script moves into production.
Use a public product page or images to review the available benefits, product actions, offer details, and missing information.
Compare three desired customer outcomes, then open the supporting customer language, product rationale, and objections when you need more detail.
Review three hooks with complete scripts, then confirm dialogue, product references, format, timing, and estimated credits.
Product understanding is the first creative toolA product listing may contain features, benefits, specifications and lifestyle images, but an ad needs one focused argument. The product summary creates a boundary between what is available, what still needs confirmation and what should not enter the creative.
Three directions should mean three reasons to careUseful concept comparison changes the core sales argument. One direction might begin with a relatable problem, another with a product demonstration and another with a visual product reveal. The difference is strategic, not decorative.
One product project can hold focused variationsAfter selecting a direction, preserve the product evidence and creative decision as context. New hooks, CTAs or execution styles can be explored without losing the approved product summary or confusing one product with another.
Start with a public product URL or product images. Add missing context, then confirm Product Truth before it becomes the basis for research, Hooks, scripts, or the video plan.
The current workflow is organized around one product project at a time. This keeps facts, research, scripts, video plans, and variations attached to the correct product instead of making an unreviewed bulk-generation claim.
The product and selling argument should decide. UGC can suit a relatable problem, demonstration can suit visible function, and a product Reel can suit design, detail or atmosphere.
Yes. Product facts, the selected Mass Desire, complete script, on-screen copy, references, and video plan remain reviewable before generation. The final production action is explicit.
Add a product page or images, compare three complete scripts, and approve the 15-second ecommerce video plan before generation.
Create an ecommerce video ad