Let the first frame make the promiseLet the first frame make the promise
A product Reel should communicate its creative direction before the viewer reads a paragraph. The opening can reveal a material detail, show the product in action or stage a transformation, but it should make one clear promise that the rest of the sequence earns.
- Product scale and detail are visible immediately
- The opening image and caption support one idea
- The visual promise can be proven by later shots

